dman
11/29/2007 6:34:19 PM
Audi marketing seems to target this car to the "young professional." I am curious what the average age of A3 drivers are out there.
dr6837
11/30/2007 3:23:41 PM
You'll have to increase the age categories by a third to get me in there.
- 38
I've always wondered about that "young professional" thing. All the younger single guys I work with would not have anything to do with the hatchback / wagon layout. Anything that even slightly comes across as 'practical' scares them away. Maybe they should say that it is slanted towards the "young at heart professionals".
'Sides how do we define "young".
azoceanblue
12/1/2007 4:45:39 AM
quote:
ORIGINAL: BAMF
quote:
ORIGINAL: dman
Audi marketing seems to target this car to the "young professional." I am curious what the average age of A3 drivers are out there.
Audi markets this car?
Sure Audi markets the car, albeit silently, i.e. word of mouth or like me, I saw it in the WSJ. The A3 brought up fond memories of my 81 German Spec GTI I had while stationed in Germany. Around this time Audi came out with the 4000's/5000's and I said silently to myself, if Audi ever comes out with a hatchback like the GTI, it's mine!!!
At 45, when I purchased the car, I am outside Audi's target market. I believe Audi like Scion, with its box, does not know what people want. I see just as many people older than me in those Scion boxes.
I guess it comes down to my first statement, Audi's marketing is "word of month first," Audi owner's of other model's second, or visa versa.
hesaputz
12/1/2007 8:23:07 AM
Look at results - it's a geezmobile, made just for guys my age (56). Sorry , boys.
Chef
12/1/2007 8:39:21 AM
LOL
I like the line, "young at heart". I get harrassed by the young 20's folks at my work for driving a "station wagon". They just don't get it.
Cheers!
ottoaudi
12/1/2007 8:00:54 PM
We love station wagons ! right fellas ? ........
AManCalledE
12/1/2007 11:44:50 PM
quote:
ORIGINAL: Chef
LOL
I like the line, "young at heart". I get harrassed by the young 20's folks at my work for driving a "station wagon". They just don't get it.
Cheers!
quote:
ORIGINAL: ottoaudi
We love station wagons ! right fellas ? ........
Normally I don't like my car being referred to as a "station wagon", but as long as my ins co wants to classify it as such, then I guess that is something that I will just have to live with!!!
hesaputz
12/2/2007 7:15:20 AM
It's a Sportback, damnit! Real men don't drive wagons. If the insurance company wants to call it an economy wagon, fine by me - $50 a month for complete coverage! Just don't tell anybody.
converted
12/2/2007 8:19:10 AM
31 and all of my friends and family give me a hard time for driving a station wagon, but I love it and I make sure to point out that its a sportback.
at1ce
12/2/2007 9:12:52 AM
58 here
Some people at work always give me a hard time about the wagon. I keep telling them it's not a friggen Wagon, it's a Sportback. It's a Sportback that will kick your a$$.
There are never any takers.
Rowdy
12/2/2007 9:32:51 AM
Need to increase the brackets, 61 here.
brodieone
12/2/2007 1:07:52 PM
Im curious about the male owners to female owners of A3's. Every girl I know that sees my car says its cute!!!! That makes me so angry. I don't drive a cute car! Some people think it's a girl car. Highly mistaken in my opinion.
AManCalledE
12/2/2007 4:23:48 PM
Most of the people you will encounter on any automotive forum will be males, so it will be hard to find out anything here. That being said, a lot of girls refer to my car as "cute" too. Of the 5-6 A3's I have seen around town, its been about an even m/f ratio.
Phildo
12/2/2007 6:26:54 PM
I know i posted this somewhere else...apologize for repeating. A3 was top of the list of 'chick cars' on last weeks episode of 'test drive' on mojo. This affords us one luxury...they never see us coming.
I asked this exact question on the test drive; answer from the passenger seat "ive sold A3s only to men". I believed him at the time but now i wonder.
Anyway you slice it, Its a great looking car -- just dont think im going to be hanging rubber nuts from the back bumper anytime soon.
