brand new 2011 a3 tfsi 2.0- I'm having an issue starting the car. It has happened three times in the first week. Basically I turn the key and the car seems to start but then pretty much sputters and dies. I give a few minutes and try again and it works fine.

I hate having to go to the dealer- its way out of my way, so it would be good if I can verify if this is a serious issue or if it is something I'm doing wrong (more pressure on the brake, turning the key over for longer / harder?).

cheers