so i fired up the A3 this morning and my display said "Service!" that's it. nothing else, no other information. what causes this? i just hit 10K miles, too.

 

I am guessing that when you went in for your 5k service, they did not reset to 10k interval. They did the same thing on mine. Pull out on the tripometer reset stalk (on the right side of the instrument cluster) to see. (same stalk that you push in to reset the tripometer)

 

mine did it too. its actually set for days as well as milage. well, you are at 10k oil change time anyway.

 

yeah, it said i'm 100 miles and 2 days past service. so i guess there's a 9,933 mile service i missed...