Audi chooses A3 as its Super Bowl darling
 

Filed under: Sedan, Marketing/Advertising, Audi, Luxury, TV/Movies

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With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.

The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.Continue reading Audi chooses A3 as its Super Bowl darling

Audi chooses A3 as its Super Bowl darling originally appeared on Autoblog on Wed, 18 Dec 2013 09:27:00 EST. Please see our terms for use of feeds.



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