Filed under: Sedan, Marketing/Advertising, Videos, Audi, Celebrities, TV/Movies



Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.

The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."

Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

The brand is convinced that telling buyers that its A3 is meant for iconoclasts is going to draw a new type of customer. However, it seems like truly nonconformist people wouldn't let the marketing influence their decision. Scroll down to watch Dues and all seven Uncompromised Portraits videos, plus read the press release.Continue reading Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi kicks off A3 celebrity-fest marketing campaign with Dues originally appeared on Autoblog on Wed, 19 Mar 2014 16:59:00 EST. Please see our terms for use of feeds.



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