An "unOFFICIAL" AF contest!!!
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Senior Administrator
Joined: Feb 2005
Posts: 13,574
From: Lotsa places, currently Metro D.C., USA
RE: An "unOFFICIAL" AF contest!!!
You shudda waited, he still has time to edit it down by 65 words (ouch, not an easy thing to do, and keep it readable)
3rd Gear
Joined: May 2006
Posts: 2,725
From:
RE: An "unOFFICIAL" AF contest!!!
well im going to bed so here is my entry..
If I were in charge at Audi, *I* would try to diffuse how many people (non Enthusiasts) perceive Audi to be anonymous in the U.S. One of the biggest challenges Audi faces is how it does not get the notice it deserved. Now that VW is merging into the luxury sector, offering more options and higher priced vehicles it has left Audi with an identity crisis. Piech had said VW would be luxury, while Audi would offer sport. To really achieve such a standard it would change the character of the Audi brand that we have all grown to love. Also, with the growing trend of AWD in the industry Audi need to look towards new innovations to set it-self apart like it has in the past. Audi has been the perfect balance between luxury and performance. With that being said its time to reintroduce this reality to the public.
If I were in charge at Audi, *I* would try to diffuse how many people (non Enthusiasts) perceive Audi to be anonymous in the U.S. One of the biggest challenges Audi faces is how it does not get the notice it deserved. Now that VW is merging into the luxury sector, offering more options and higher priced vehicles it has left Audi with an identity crisis. Piech had said VW would be luxury, while Audi would offer sport. To really achieve such a standard it would change the character of the Audi brand that we have all grown to love. Also, with the growing trend of AWD in the industry Audi need to look towards new innovations to set it-self apart like it has in the past. Audi has been the perfect balance between luxury and performance. With that being said its time to reintroduce this reality to the public.
1st Gear
Joined: Dec 2006
Posts: 162
From: CT
RE: An "unOFFICIAL" AF contest!!!
If I were in charge at Audi, *I* wouldtake bettercare of the customers whenyou need to use the dealership.Customers who utilizethe parts department for instance.Just because some customers can repair their vehicles themselves, It doesn't meanour parts have to come with a snobby attitude. Also I would be more true and realistic about the lifetime parts and fluids on the vehicles. This would ensure your vehicles actually last a true lifetime. Automatic transmission fluid and fuel filters that last a lifetime are a joke. I would add those services into our basic maintenance service schedule. I would add performance speed shops to all dealership parts departments with installation available. I'd add the ability to upgrade new purchases without voiding the warranty.All in all I think taking care of our customers is a priority and offering additional services will help with brand excitement.
