amazing commercial!!!
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From: Seattle, WA
amazing commercial!!!
Text taken from another forum... not my own text..
VIDEO
Honda commercial made in the UK.
You must understand:
There are no computer graphics or digital tricks in this film.
Everything you see happened in real time exactly as you see it.
The film took 606 takes. On the first 605, something, usually
very minor, didn't work. They would then have to set the whole thing
up again. The crew spent weeks shooting night and day.
The film cost six million dollars and took three months to complete
including a
full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on
British television, they're
shelling out enough dough to keep any one of us in clover for a
lifetime. Honda executives figure the ad will soon pay for itself
simply in "free" viewings (Honda isn't paying a dime to have you
watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation .
There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them
to make the film. Everything you see in the film (aside from the walls,
floor, ramp, and complete Honda Accord) are parts from those two cars.
When the ad was shown to Honda executives, they liked it and commented on
how amazing computer graphics have gotten. When they found out it was for
real, they fell off their chairs."
VIDEO
Honda commercial made in the UK.
You must understand:
There are no computer graphics or digital tricks in this film.
Everything you see happened in real time exactly as you see it.
The film took 606 takes. On the first 605, something, usually
very minor, didn't work. They would then have to set the whole thing
up again. The crew spent weeks shooting night and day.
The film cost six million dollars and took three months to complete
including a
full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on
British television, they're
shelling out enough dough to keep any one of us in clover for a
lifetime. Honda executives figure the ad will soon pay for itself
simply in "free" viewings (Honda isn't paying a dime to have you
watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation .
There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them
to make the film. Everything you see in the film (aside from the walls,
floor, ramp, and complete Honda Accord) are parts from those two cars.
When the ad was shown to Honda executives, they liked it and commented on
how amazing computer graphics have gotten. When they found out it was for
real, they fell off their chairs."
3rd Gear
Joined: Apr 2005
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