Hello everyone,

We are two seventeen year old students from the Netherlands who are doing a school research project about brand communities. We both love cars and thought that this would be a great forum to ask Audi users about their usage of this forum and the effects of the usage on their buying behaviour of Audi.

We would appreciate it if you could take 5 minutes of your time to answer our questions. It would help us enormously. It would be sufficient enough to just answer with yes or no, or give a short explanation. If you have any questions about us or our project feel free to ask.

Thank you in advance!


1.What's your gender?

2. How old are you?

3. How long have you been a member of the community?

4. Why did you decide to start posting?

5. How often do you post something?

6. Did you visit the site regularly before you started posting?

7. Did you get your first audi before or after you first visited this site?

8. If after: Did this site, in particular the forum, influence your decision to buy an audi?

9. Do your friends, family or colleagues, own an audi?

10. How do you feel towards other members of this forum community?

11. Do you compare Audi to other car brands?

12. If you do, do you just look online, or do you even make test rides?

13. For how long have you been buying Audi? And did this forum stimulated your decision to keep buying Audi?

14. How many different Audi’s have been in your possession?

15. Are you satisfied with the brand? (On a scale from 1 to 5)

16. Are you personally/emotionally attached to the brand? (On a scale from 1 to 5)
17. Does a negative opinion from someone towards Audi influence your view on Audi?