Some clutched pillows or stuffed animals, others fought back giggles as they sought to take a siesta in public — all in the name of plugging a quintessential Spanish custom endangered by the demands of modern life.
Amid the bustle of a shopping mall, with babies wailing and pop music piped in overhead, clutches of people tried to snooze Thursday in what was billed as Spain's first siesta competition.
The goal — to promote Spain's cherished post-luncheon nap — is no joke, although the costumes of some who participated may be.
As the nine-day snooze Olympiad got under way, some competitors snuggled with giant stuffed animals or clutched pillows like babies with comforters. Others wore airplane eye masks to block the light. A young stern-faced judge with a T-shirt bearing the letters "ZZZ" monitored the proceedings perched high on a lifeguard's chair.