Hi folks -

I'm a potential future Audi owner looking to replace my aging 01 E46 that is starting to show signs of rust and wear/tear. The two prime candidates in the running are the new F30 320i xDrive and the Audi A4 2.0T Quattro. I live up north so AWD is important to me.

I realize there will be inherent bias to ask this on an Audi forum, but I was hoping some members of this forum can lend their expertise to help me rationalize my decision. Mods - if this is in the wrong forum I apologize, if so please move it.

Detailed specs & pricing:

Audi A4 2.0T Quattro Premium $33400
Moonlight Blue Metallic +$475
Lighting Package +$1000
Destination Fee +$895
After Supplier Discount $34805
Final Total After Taxes/Dealership Fees $37,122

BMW 320i xDrive $34550
Mineral Grey Metallic +$550
Lighting Package +$900
Destination Fee +$895
Final Total After Taxes/Dealership Fees $37,905

Also, something I've been considering is that BMW offers the 50K mile ultimate service while Audi does not. Audi offers leather/moonroof standard while BMW does not and BMW offers Bluetooth standard which Audi doesn't. For BMW this is a brand new model while the A4 is already a mid-cycle refresh. So I'm at a loss really...can someone help me decide? Thanks!

Key value drivers: Aesthetics, Reliability, Future Resale-Value

 

I have not looked at the new BMW, but for the last thirteen years Audi has been making much nicer interiors than most BMW's. Better layout, materials, function, and fit in my opinion. When ever I would sit in a BMW, I just didn't get that luxury feel and felt like the interior always looked dated.