http://www.ecstuning.com/Audi-C5_A6-...onsole/ES4275/
If you examine the picture, you can see the stepped part at the front of the holder. There are 2 clips on either side that grab the cup holder. Push the lid down until you can see the inside, and push both clips and lift the holder out.
If you examine the picture, you can see the stepped part at the front of the holder. There are 2 clips on either side that grab the cup holder. Push the lid down until you can see the inside, and push both clips and lift the holder out.