Heh, I own one of each, so I'll chime in here. Since the 2002tii, BMW has been about overt sport sedans. Take a look at their M division. The S54 motor (used in E46 M3, Z3/Z4 M cars) took engine of the year for four years in a row. M consistently achieves 100hp per liter of displacement, naturally aspirated, something Audi only recently achieved in the RS models. The S54 is a 3.2L inline six, that made 320 hp, while the engine in the recent S4 is 4.2L V8, making about 340. The RS4 takes the same mill and bumps out 420hp, but I think the price prohibits a comparison between the RS4 and the M3. On the other hand, Audis tend to be better equipped, even at the base level. 6 disc CD changers have been standard on the A4s for some time now, and if I remember correctly, that still isn't standard equipment in a new 3 series, for example. Quattro is nice in poor weather, but on dry road or a track setting, RWD is much more fun. I'd rather have very controllable oversteer that I can drive through a corner than understeering off into a gravel pit.

It's all a matter of personal preference and opinion. They're both excellent cars, but they've got huge differences.

 

I just wish audi had better reliability ... sad bmw does have one thing going for it though they offer both awd and rwd and real coupes ! sorry a5...

 

For one thing, given that you spend 95% of your car time inside, it's nice to have interiors that blow away anyone else (except for ridiculously priced cars). BMW's interiors don't stand a chance against Audi's. There are a bunch of other reasons I love this car, but that's one of the big ones.

 

ill agree on the styling Audi is the best but to be honest everytime i see a BMW owner i feel as though the person bought it for the badge all these little high schoolers and yuppies buying BMW's so they can feel on the top tier of the statis quo.Im getting tired of this "if you buy a BMW,youve made it" slogan that seems to be the basis for what america thinks rich should be.Audi has more passion.

Just take a look at BMW or Benz commercials you'll see nothing but them bragging about themselves.BMW's is "we didnt intend on starting a revolution or being part of any sub culture or pop culture,we didnt intend on starting a religion...." or benz"Why did we make car door henges support a 200 pound man.....cause we promised you a Mercedez Benz,thats why."

Take a look at any Audi commercial and all you see is a creative commercial or art.

 

to me theyre the same quality and type but BMW RWD which i like but not for the roads i drive, also BMW is more sporty and not much else (yes i had one and it really didnt feel luxury to me) audi is a cross between benz and BMW. no doubt when im older i want an S4 and E36 m3.

 

Id have to agree with you on that.........also i would have to agree about the rwd.I have no clue why audi isnt rwd

 

Not even close. I picked up my first BMW after years of owning classic European sports cars (Porsche 914, Fiat X1/9, etc.) I'm on my second BMW now, not because I want people to think I'm rich when I drive by in my BMW, but because I love the way it drives. It's a stone cold reliable family sedan that is still fun to drive. My first BMW wasa 1990 525i that had 211,000 miles on it when I got rid of it. The only thing I ever did to that car was change the oil, spark plugs, and adjust the valves.

I agree with SAudi in that Audi seems to be in between Benz and BMW. Benz seems to me to be all posh and no *****. Even their SL line or the AMG cars; they're fast, but way too heavy. Very luxurious, however. BMW is a bit more bare, but it's still luxurious. I can clip along the highway at 120 in my BMW and there is only a hint of road noise. It's the little things like one touch buttons for windows and memory seats and mirrors programmed to individual keys that spell luxury to me. It's also a hell of a lot sportier than a Benz. Audi is a nice spot in the middle. Again, it's all a matter of personal preference.

Product084: I agree. FWD has no place in any vehicle that is marketed as even close to performance or sporty. There is a reason that no purpose built race car (Formula 1, Lemans, etc.) is front wheel drive.

 

Benz are bad though all AMG models pull 0-60 times in the low 4's and there all automatic......thats impressive.

Although ill agree Audi is more sleek modern and sporty ...BMW are all about sport and Benz is all about luxury.

And i would disagree about the BMW owners being "yuppies" or "high schoolers" although you do see alot of those types around here in Florida ......i never ever ever see a Benz that even has different rims then OEMs.

Although odd cause Benz wins more DTM titles then Audi does, has a winning F1 team in the past yet i still dont see a Benz as being "sporty"

 

"Wayy" better?, no way, actually very similar!! Get real, it's not even arguable; BMW, Audi, and MB are all on the same playing field and all fantastic cars. My previous car was a 2000 328Ci, and before that a 1999 Saab 9-5, (which is not on the level of the three German heavyweights), I've also had the C230 (what a tank). The most intelligent input I read here was from someone who said it all comes down to personal opinion, which could not be more correct. I love my Audi just as much as all the other German cars I've owned, as they all have their pros and cons.

 

Actually AvantgradeA6, I stated in the beginning:

"Other than personal taste, I would have to admit that back in the late 90's BMW made some solid stuff. Don't get me wrong, BMW is definitely a great car company... but I want to hear some reasons people choose Audi as their favorite."

You're right, it does come down to taste. But that wasn't the point. The point was, why? What is it that you like better? It wasn't about which manufacturer had a higher caliber product. You're right, that would be a pointless debate.