I'm shopping for a a 2010 audi a4 sedan, auto, quattro, premium plus in the dallas/fort worth area. I'm at a loss for a realistic target to ask for at the dealership. Edmunds.com shows a target price around $1000 under MSRP while other services like true car show a target around $200 over invoice.

Not sure why the big discrepancy. Obviously, I'm more inclined to believe the true car estimate, but don't want to go in and look like an idiot.

Thanks for your help,

Dave

 

I sell Audi's in the Seattle area and typically the only way to get below $500 over invoice is to be an employee of a company that is part of the Audi Supplier program. MSFT is a member they get 6% off and have to provide a paystub showing their full time employment status.

Either way you look at it $1000 off MSRP versus a few hundred over invoice isn't much different maybe $1,000 at the most, right?

Find one you like and buy it at a price you think is fair.